FOR IMMEDIATE RELEASE

ASF Holiday Giveaway on Social Media:
LED Book Light for Kindle, Crafts, & Travel

Beam N Read LED 3 Hands Free Light lighting up Amazon Kindle

ASF Lightware Solutions joins with top travel, crafts, quilting, & gadget blogs for holiday reading light giveaway in social media http://bit.ly/cKx6NB

Merrick, NY - During November 2010, Beam N Read Hands Free Lights are being given away by top travel, crafts, and gadget blogs as part of a Pre-Holiday Gift Promotion. Worn around the neck, the book light can be used as a reading light, Kindle light, crafts light, quilting light, knitting light, crochet light, travel light, and for other uses. Participating blogs include Gadling.com, CraftGossip.com, GearDiary.com, Through The Eyes Of A Quilter, PracticalTravelGear.com, Kindle Review Blog, and Crochetville.org. Consumers can win a free LED light by commenting how a designated gift recipient would use the hands free light from ASF Lightware Solutions. Each blog is hosting a separate giveaway. Dates vary by blog.

"Social media can engage communities in sharing ideas on gift giving which can't be done with traditional media," said Arthur Friedman, President of ASF Lightware Solutions. Together with focused blogs, ASF is offering a Beam N Read Hands Free Light as a gift for a family member, friend, or perhaps a library or senior center. Participating sites are using blogs, Facebook, Twitter, RSS feeds, and email newsletters to inform their communities about the promotion.

Beam N Read LED 6 Deluxe Hands Free Light, 3 photos, woman knitting with light, woman knitting with light and magnifier, light with re filter and with orange filter

Travel and gadget blog giveaways feature the Beam N Read LED 3 Hands Free Travel Book Light. This energy efficient light has 3 LEDs in a row and an extra long 120 hours of battery life. As a reading light it works with all eReaders such as the Kindle, Nook, and Sony Reader, traditional paper books, and newspapers. The long battery life also makes it ideal for travel, camping, and as an emergency light during a power failure.

"The Beam N Read is by far the best personal reading light we have ever come across," said Scott Carmichael, Executive Editor of Gadling.com, the world's top travel blog. "The product is simple to use, and works with any model of eReader. As we start the 2010 Holiday season, eReaders and tablets are going to be one of the biggest sellers. Without an effective light source, many e-ink based eReaders are useless in the dark, especially on overnight flights." Gadling will begin their giveaway in mid November.

Crafts blog giveaways offer the Beam N Read LED 6 Deluxe Hands Free Light, the first LED book light with a night vision filter and hands free magnification. The extra wide light from 6 LEDs in a row is especially useful for quilting, knitting, and crochet. It lights up personal space for crafts anywhere including in a chair, car, plane, or even in bed without disturbing others. The extra bright light is also helpful for aging baby boomers, seniors, and others who benefit from brighter light for reading and other activities.

"You can't sew if you can't see," said Ami Simms, author, award winning quilter, and 2005 Teacher of the Year by the International Association of Professional Quilters. "The Beam N Read Hands Free LED Light is the best solution for stitching in low light situations, at home, or on the road. Now I can throw away that miner's helmet". The giveaway on Ami's blog, Through the Eyes of A Quilter, is running from November 1 to November 15.

"Our goal is to increase traffic and engagement with participating sites and raise awareness of our reading lights," said Friedman. Entry requirements for each giveaway will be on the participating site once the giveaway starts. A regularly updated list with dates is available on the Beam N Read News & Events page of readinglight.com.

Giveaway participating sites and dates are:

About ASF Lightware Solutions

ASF Lightware Solutions (http://www.readinglight.com) specializes in personal, portable, lighting and low vision aids distributed through a variety of online and retail stores including needlework specialty stores, Readinglight.com, and Amazon.com. They can be ordered by phone at 1-800-771-3600. Over 3.6 million Beam N Read Lights have been sold around the world.

For Information:
Robert Friedman
Marketing Director
ASF Lightware Solutions
Phone: 1-800-771-3600
FAX: 1-800-625-6897
marketing (at) readinglight.com
web site: www.readinglight.com


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